Today is Christmas for gadget nerds, better known as iPhone day. It's the magical time of year when Tim Cook and Jony Ive finally ship whatever they've been working on for the last 12 months to an ever-willing crowd of consumers. It's a massive exercise in logistics, and to understand what makes the Apple machine "just work," Buzzfeed sent a reporter and a camera team into the belly of the capitalist beast. The process starts with the pre-orders, which are handled by Apple Retail's team in an al...
Today is Christmas for gadget nerds, better known as iPhone day. It's the magical time of year when Tim Cook and Jony Ive finally ship whatever they've been working on for the last 12 months to an ever-willing crowd of consumers. It's a massive exercise in logistics, and to understand what makes the Apple machine "just work," Buzzfeed sent a reporter and a camera team into the belly of the capitalist beast. The process starts with the pre-orders, which are handled by Apple Retail's team in an al...
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